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2024: The Rise of Gen Z and Egyptian Local Talent on Spotify

December 8, 2024

For years, the Egyptian music scene has been largely defined by iconic legends like Amr Diab, Sherine, and Tamer Ashour—artists whose influence seemed untouchable. But 2024 has brought a seismic shift. The stage is now being overtaken by a fresh wave of voices and Gen Z talent, with the next generation of artists stepping into the limelight and making their mark as the new driving forces of the industry. This year’s Spotify Wrapped revealed a surge in the popularity of breakout artists, with seven of the top 10 most-streamed songs in Egypt being from relatively new talent. Egyptian pop music has largely adhered to a predictable structure, blending Western influences with classical Arabic styles. However, a new generation of Arab artists is breaking away from this mold, experimenting with a broader range of genres and incorporating elements of rap, R&B, and other diverse styles into their music. A New Era of Breakout Artists Symbolizing Gen Z’s evolving musical tastes, Eslam Kabonga’s Aywa Ya Habibti Wahashtini (2023) claimed the second spot for most-streamed song. Blending traditional Mahraganat with electrifying sounds, the song reflects the new wave of musical styles. Another example…


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