In a world where state visits often feel like scripted, sterile photo-ops, the recent visit of French President Emmanuel Macron to Egypt was a breath of fresh air – and, quite frankly, a masterclass in diplomacy, authenticity and strategic storytelling. Egypt not only welcomed a key Western ally but also used the opportunity to subtly and skillfully reframe the international narrative around the country. It is a playbook that should be studied and replicated for future high-profile visits. From the moment Macron touched down in Cairo, there was a sense that this would not be a typical visit. Yes, there were the standard bilateral meetings and joint press conferences, but what truly stood out were the moments that felt unscripted (even if some were choreographed) – human, even intimate. The sight of Egyptian President Abdel Fattah El-Sisi and French President Macron strolling side by side through the historic Khan El-Khalili District in Old Cairo wasn’t just symbolic; it was savvy. Here was Egypt – with its chaotic charm, its rich heritage, and its timeless traditions – being showcased not from behind bulletproof glass, but through the eyes of a curious…
