How Women’s Beauty Standards in Egypt Evolved Across Generations

The changing image of beauty in Egypt tells a story of evolving ideals. At times, beauty is characterized by soft curves, and at others, it is defined by slim waistlines and straight hair. Now, beauty means embracing natural curls and one’s true self. In the golden era of Egyptian cinema, during the 1930s to the 1950s, Egyptian ideals of beauty celebrated curves and rounded full bodies as symbols of femininity and youth. Beauty was embodied in iconic actresses and belly dancers like Taheyya Kariokka, Samia Gamal, and Hind Rostom. During this era, embracing one’s natural figure, including belly pouches and softer curves, was a beauty and attractiveness standard. Idolized facial features included sleek, symmetrical faces with refined contours, expressive eyes, a straight or slightly hooked nose, and full lips, much like Miss Egypt 1934 and Miss Universe 1935, Charlotte Wassef. The regal poise, elegance, and simplicity Wassef embodied were also part of  Umm Kulthum’s appeal. Beauty standards of the 1940s included a small nose, a long neck, full lips, full bodies, fashionable attire, and eloquence, exemplified by Princess Fawzia Fuad and Zeinab Abu Zeid, an elected Beauty Queen, and Asmaa…

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