It’s 8 pm and 26-year-old Mai Ahmed is immersed in preparing jars of Konafa with chocolate for her clients. Mai, who runs her own dessert business from home, found that she has a golden opportunity to boost her business during the busy month of Ramadan by managing to meet clients’ demands on time and maintaining a high level of quality. Ramadan in Egypt is known to be a time for Egyptians to opt out of their daily routines and spend more time with family members and loved ones to break bread together over iftar. After iftar, the sunset meal with which Muslims break their fast, families often perform the taraweeh prayer and then gather to indulge in some Ramadan desserts. “The orders are tremendously increasing during Ramadan, the demand on desserts such as Konafa and Qatayef is high as it is a known tradition Muslims used to have after they break their fast,” the owner of the startup “Moly Bakes” told Egyptian Streets. Konafa and Qatayef are comprised of Levantine pastries soaked in a sweet, sugar-based syrup, typical of the regions belonging to the former Ottoman Empire. The business of homemade meals and desserts does not exclusively attract…
