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Cultivating a Culture of Curiosity: Egypt’s Growing Podcast Market

December 28, 2021

  It often feels like we are living in an era held together by curiosity. In a time marked by climate change, epidemics, and uncertainty, curiosity infuses life into our world and sparks new ideas, new tastes, and new knowledge. For far too long, scrolling aimlessly through a phone screen has made me feel deprived of insights and awareness of all that is happening. While the world is looking for those who are capable of questioning, doubting and creating something that is relevant and new, there aren’t enough platforms out there that provide this opportunity without having to look at a screen all day. It isn’t a surprise, then, as to why podcasts have become a favourite alternative for many. Globally, and particularly this year, podcasting has been growing faster than anything else. In 2021, 850,000 podcasts were active with over 48 million total episodes, which represents more than a 20 percent growth compared to just last year (150,000 more podcasts than the year before). Without having to look at a screen, I can easily pick up information on any topic I am interested in wherever I am – at…


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