Daily trends, influencer lifestyles, and regular news updates: the digital marketing industry has been flourishing in recent years, not least in Egypt. With an abundance of opportunities for growth, the field is becoming more competitive every day. Egyptian Streets sat down with Ahmed Ragab, managing partner at Trend Media Services. With over 18 years of expertise in the marketing field, a graduate of the American University in Cairo, Ragab worked in journalism, marketing, TV production, content, acquisition, and media management. Ragab spoke to Egyptian Streets about the challenges facing the digital marketing industry in Egypt, competitive trends in the Egyptian market, and his advice to young Egyptians wishing to pursue a career path in digital marketing. Tell us about Trend Media Services. We started in 2017. After working on the client side for nearly 10 years, I felt like it was time for me to move to the agency side with my own business and my own vision. Instead of just an advertising agency, we wanted to have a media training academy consisting of script-writing workshops, journalism, and advertising workshops. Due to my previous 10 years of experience, we started…
Digital Marketing in Egypt: Challenges, Trends, and Expert Advice From Ahmed Ragab
March 6, 2023
