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The Japan Effect: Why Egypt’s Influencers Can’t Get Enough

July 27, 2025

Ever since the beginning of summer 2025, Japan has emerged as one of the highly talked about travel destinations among Egyptian influencers. Drawn by the country’s unique mix of cultural richness, futuristic experiences, and culinary adventures, creators from across Egypt have been flying east and bringing their audiences along for every bite, step, and discovery. From lifestyle bloggers to food vloggers, the Japanese streets are now echoing with Egyptian Arabic, laughter, and excitement. Rana Ashraf, a prominent beauty and lifestyle content creator with over a million followers on TikTok, shared her experiences of visiting historical temples, mount Fuji and trying out new food from Japan through May to June. In a recent Instagram reel, she videoed her trip to Japan in 30 seconds. On TikTok, she posted about her visit to Expo 2025, giving her audience a glimpse into the event’s attractions. Alternatively, influencer couple Aya Ibrahim and Yasser Ahmed, celebrating their wedding anniversary, shared moments on Instagram and TikTok from their trip, including special dates in Japan in places like the Otters Cafe and kimono rental experiences. Their posts – ranging from trying snacks at 7/11 to pharmacy products…


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