Ever since the beginning of summer 2025, Japan has emerged as one of the highly talked about travel destinations among Egyptian influencers. Drawn by the country’s unique mix of cultural richness, futuristic experiences, and culinary adventures, creators from across Egypt have been flying east and bringing their audiences along for every bite, step, and discovery.
From lifestyle bloggers to food vloggers, the Japanese streets are now echoing with Egyptian Arabic, laughter, and excitement.
Rana Ashraf, a prominent beauty and lifestyle content creator with over a million followers on TikTok, shared her experiences of visiting historical temples, mount Fuji and trying out new food from Japan through May to June. In a recent Instagram reel, she videoed her trip to Japan in 30 seconds. On TikTok, she posted about her visit to Expo 2025, giving her audience a glimpse into the event’s attractions.
Alternatively, influencer couple Aya Ibrahim and Yasser Ahmed, celebrating their wedding anniversary, shared moments on Instagram and TikTok from their trip, including special dates in Japan in places like the Otters Cafe and kimono rental experiences.
Their posts – ranging from trying snacks at 7/11 to pharmacy products – capture the blend of cultural exploration and personal milestones, resonating with their followers who appreciate both travel content and glimpses into their relationship, under an Egyptian perspective.
Japan’s Attractions
For many Egyptian content creators, food is the true gateway to connecting with Japanese culture or experiences which would be hard to find in Egypt.
Leading the way is Amr El Hady, one of Egypt’s famous food bloggers with almost 2 million followers. On his TikTok series, he dives headfirst into Japan’s culinary landscape, trying everything from matcha soft-serve to nagashi somen, a cold noodle dish where you catch the noodles with chopsticks as they flow through bamboo flumes. His Arabic narration and expressive reactions bring these new experiences to life to his large fanbase, turning unfamiliar foods into must-try moments.
Aya and Yasser also explored Japan’s more playful side, capturing their reactions to trying alien mochi at Tokyo Disneyland, squishy sweets shaped like the beloved Toy Story aliens. Their genuine delight sparked up a lot of positive comments with their videos reaching almost 11 million views.
Additionally, several Facebook travel communities in Egypt, such as Gazef and Nomads, have started organizing group trips and giveaways to Japan, offering opportunities for everyday travelers to join fully-planned itineraries, often accompanied by tour guides or simply Egyptians who travel to Japan on a regular basis.
As the influencers familiarize Egyptians with the best spots in Japan, they are demystifying Japan for first-timers. For example, Rana Reviews posted a video explaining the visa procedures, airlines she booked, and whether or not she used a travel company which dexterously narrated how a trip could be taken to her Egyptian audience.
Visa Processes for Egyptians: an expedited process
Part of the reason why Japan is becoming a popular destination for Egyptians is due to the ease of applying for a visa.
Unlike the United States and Schengen visas, which require Egyptians to book appointments at the embassy months in advance, the Embassy of Japan offers walk-in service in which no appointment is required to process a visa application.
Egyptians can simply walk in with their needed documents during working hours from Sunday to Thursday, anytime between 9 AM and 2 PM.
Budgeting challenges
However, a trip from Egypt to Japan requires careful budgeting.
Round-trip flights from Cairo to Tokyo or Osaka range from approximately USD 544 (EGP 27,000) to USD 767(EGP 38,000), depending on the airline and booking time. Accommodation costs vary, with options ranging from budget hostels to mid-range hotels, averaging around USD 50 (EGP 2500) to USD 100 (EGP 5000) per night.
Daily expenses, including meals, transportation, and entry fees to attractions, can average between usd 50 (EGP 2500) and usd 100 (EGP 5000), depending on personal preferences and travel style. For meals, budget travelers can expect to spend around USD 25 (EGP 1250) to USD 43 (EGP 2150) per day, while mid-range travelers may spend between USD 43 (EGP 2150) to USD 86 (EGP 4300) per day.
Transportation costs, including local trains and buses, can add up to approximately USD 14 (EGP 700) to USD 57 (EGP 2,850) per week. Entrance fees to tourist attractions vary but are generally affordable, allowing travelers to manage sightseeing within a moderate budget. As a result, the total estimated cost for a one-week trip to Japan falls between USD 1,200 (EGP 60,000) and USD 1,800 (EGP 90,000), not including shopping or other personal expenses.
Expo 2025
While food and culture are the main draw, Japan’s growing appeal also ties into its future-facing identity. Many influencers like Uptin, who has over a million followers, have included visits to Expo 2025 sites in Osaka and especially Egypt’s pavilion, offering followers a peek at the experience.
Expo 2025, held from 13 April to 13 October, on Yumeshima Island, has a broader theme of “Designing Future Society for Our Lives” with an anticipated 25 million visitors.
Set in the city of Osaka, the Egypt Pavilion is emerging as a point of interest for visitors and creators alike.
Located in the “Connecting Lives” zone, a section of the Expo 2025 focused on bringing people together from across the world, the pavilion offers insights into Egypt’s cultural heritage and its vision for the future.
Over 160 countries and organizations are showcasing around 80 major pavilions, featuring futuristic technology like robots, flying cars, artificial hearts, lunar stones, and even jellyfish-themed experiences.
Beyond the Expo, Japan’s rich culture, technological advancements, and scenic beauty offer ample content opportunities for influencers. From exploring ancient temples in Kyoto to experiencing the bustling streets of Tokyo, Egyptian content creators are capturing diverse aspects of Japanese life.
For Egyptians, Japan is quickly shifting from a distant daydream to a lived experience, one that is captured in bite-sized videos, shared with warmth and humor, and deeply appreciated for both its familiarity and its wonder.
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