Culture & Lifestyle
In recent years, Egypt's vibrant meme culture has transcended digital boundaries, embedding itself into the country's fashion scene. Funny expressions and local spins, such as “strong independent woman” to "strong independent zeft" (strong independent crap) which is used to channel corporate life rage, have migrated from social media platforms onto tangible items such as tote bags, crop tops, and even nail decals. With time, these localized products have landed, and are being predominantly marketed, through local Instagram stores. Turning memes…
