#business
For years, an imported handbag or a bottle of Korean hair serum was the reflexive marker of status for Egyptian aspiring shoppers. Nowadays, across fashion racks, skincare shelves and TikTok feeds, Egyptians are increasingly reaching for labels made a few miles from home rather than flown in from Paris or Dubai, and the shift is remaking the country's retail economy from the ground up. By 2032, Egypt's beauty and personal care market is projected to reach USD 1.57 billion (EGP …
