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Egypt’s advertising industry is renowned for having produced some of the most absurd campaigns using humour to sell a product or a service. This is not news. Marketers have found humour to be an effective tactic for connecting with consumers. Whether by using talking animals or ridiculous scenarios, the sky is the limit when it comes to the creative minds being churned out of the country’s advertising industry. One of humour’s various advantages is increasing the chances for a video…