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#Egyptian brands

“You know a lot of fancy brands, right?” “Yes.” “If I ask you, you can probably name five instantly?” “Yes.” “How many local brands do you know?” “I’m having trouble recalling names.” This was the conversation I had with Omar Abou El-Magd, co-founder of Merchant, when he decided to introduce his newly-launched mobile application. Merchant is a mobile app bringing all the local brands to one place. “Our local fashion industry is growing stronger everyday, and the products these brands…