#old cairo
In a world where state visits often feel like scripted, sterile photo-ops, the recent visit of French President Emmanuel Macron to Egypt was a breath of fresh air - and, quite frankly, a masterclass in diplomacy, authenticity and strategic storytelling. Egypt not only welcomed a key Western ally but also used the opportunity to subtly and skillfully reframe the international narrative around the country. It is a playbook that should be studied and replicated for future high-profile visits. From the…
