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What’s Wrong With This Advertisement? It Has A Muslim Woman In It.

February 2, 2015

Jeep recently aired a 1:31 minute advertisement at the Superbowl in the United States. Moments after it aired, certain social media users expressed outrage at the advertisement, calling it offensive for the two seconds it featured a Muslim woman.

Despite it moving through the global community, featuring scenes from The Great Wall of China, deserts of the Middle East and more, a certain segment of social media users had felt the inclusion of a Muslim woman was insulting and ‘un-American’.

 

However, not all responses were negative.

What are your thoughts about the television advertisement? Is it all blown out of proportion?


Comments (17)

  1. Omar says:

    The same thing happened last year with the Coca Cola ad. One interesting thing to note this time is that the song itself was originally intended to refer just to America, so a lot of people are saying Jeep is misinterpreting the song by implying that the “Land” refers to the World. I personally think it was a pretty clever way to align the US-specific lyrics with shots of the US and the reel out the rest of the song to the world, in a sort of beautiful unification.

  2. Ralph Hawkins says:

    I’m relatively certain that the people who claim they are so “offended” by this ad, have never even met a Muslim. Small minded hateful racists are never in short supply.

    1. dinadina says: