On the rhythm of Western and Egyptian music, Jumia Egypt celebrated the launching of its new technology blog “Jumia Geek” that aims to bring technology updates, users, geeks and experts to interact in one blog. The festival entitled Jumia Geek at the Greek, was held on the premises of the Greek Campus, an entrepreneurial ecosystem and hub located in downtown Cairo. It gathered a number of tech moguls and companies that displayed what’s new in electronic devices, sports, and the gaming industry. Among the companies present were booths for Asus, Polar, iPlus, EasyTaxi mobile app, Fitness Pro and Dynamics Racing Club and others. As one of the pioneers in e-Commerce, Jumia Offline Marketing Manager Tamer Elfiky told Egyptian Streets that Jumia Egypt is attempting to fill the gap between online customers and technology products through the rising trend of blogging, which has become more effective in providing authentic user experiences. Elfiky added the blogging will help bring each user personal experience and drive more interaction between the tech news content and customers. Business wise, the blog aims to achieve more sales targets in the wake of vivid engagement of customers…
