News

Egypt Signs $US 66 Million Contract with JWT to Promote Tourism

Egypt Signs $US 66 Million Contract with JWT to Promote Tourism

Photograph by Toufic Araman, part of Egypt's 2012 worldwide tourism campaign
Photograph by Toufic Araman, part of Egypt’s 2012 worldwide tourism campaign

Global marketing and advertising agency J. Walter Thompson has been selected to campaign for Egyptian tourism on a three-year contract worth $22 million annually, the tourism minister said.

The company will start the campaign in October, Minister Khaled Rami said in a statement.

Rami said Egypt is a major “touristic country” and that it is “time we came out to the world after years.”

JWT has its main office in New York but the company boasts more than 200 offices worldwide, including one in Cairo.

JWT’s campaign will cover 27 tourism markets and one of the campaign’s conditions is to carry out public relation campaigning in non-Arab speaking markets to improve Egypt’s image.

Egypt is currently trying to revive its tourism sector, which was a main source of income in Egypt until a popular uprising which toppled former President Hosni Mubarak’s regime in 2011 triggered four years of political turmoil, taking its toll on the sector.

The state, which is currently battling a wave of insurgency said in April it expects revenues from the tourism sector to reach $26 billion by 2020, as it implements a strategy to increase the number of tourists visiting annually to 20 million.

Despite the instability, tourism contributes with 11.3 percent of the gross domestic product and is the source of 7 percent of foreign currency, the government said in April.

Egypt Wins Its First Ever World Athletics Championships Medal
CARTOON| Egypt's Response to Terror Attacks - Loading...

Subscribe to our newsletter


News
@AswatMasriya_En

Aswat Masriya is a Thomson Reuters Foundation-sponsored website that covers Egypt's transition to democracy. en.aswatmasriya.com

More in News

Mohamed Salah Stands by Controversial Amr Warda Comments in New CNN Interview

Egyptian StreetsAugust 20, 2019

Egyptian Eco-Startup and Banque du Caire Launch Campaign to Clean Up Sahel’s Beaches

Egyptian StreetsAugust 20, 2019

Baron Palace Will Open its Doors in October 2019

Nour EltiganiAugust 19, 2019

Egypt’s Handball Champions Awarded Just $90 Dollars for Historic Victory by Federation

Egyptian StreetsAugust 19, 2019

Egypt U19 Handball Team Beat Germany to Become World Champions

Egyptian StreetsAugust 18, 2019

This Year’s Round of ‘ProGirls’ Initiative Begins in Cairo and Alexandria

Egyptian StreetsAugust 18, 2019

First Time Ever: Egypt Reach U-19 Handball World Championship Finals

Egyptian StreetsAugust 18, 2019

Cairo University Jumps 100 Ranks in 2019 Shanghai Academic Ranking

Egyptian StreetsAugust 17, 2019
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.