Egypt’s Consumer Protection Agency (CPA) discusses banning Orange latest advert for promoting offensive culture against senior citizens. The CPA started discussing banning the advertisement after the Minister of Social Solidarity Ghada Waly has filed a complaint to stop airing the advertisement. Orange Egypt campaign has released its latest campaign to support the national team in the World Cup Qualifiers under the slogan of “it is now or never”. According to the press release of Orange Egypt, the campaign idea highlights hard core football fans who are now senior citizens wishing to celebrate Egypt as a World Cup qualifier. “The creative execution is a cool humorous rap song sang by old football fans who are really getting old and are suffering from aging problems as well as stress and pressure from wasting chances to qualify for the World Cup for the last 28 years,” according to the press release. It adds that “they ask our national team to man up and make it this time as they don’t have the luxury of time to wait for another four years. It’s their literal last chance to see our national team in the World Cup.” Social…
Egypt’s Consumer Protection Agency Considers Banning New Orange Advertisement
September 7, 2017
