News

Egypt’s Consumer Protection Agency Considers Banning New Orange Advertisement

Egypt’s Consumer Protection Agency Considers Banning New Orange Advertisement

Egypt’s Consumer Protection Agency (CPA) discusses banning Orange latest advert for promoting offensive culture against senior citizens.

The CPA started discussing banning the advertisement after the Minister of Social Solidarity Ghada Waly has filed a complaint to stop airing the advertisement. 

Orange Egypt campaign has released its latest campaign to support the national team in the World Cup Qualifiers under the slogan of “it is now or never”.

According to the press release of Orange Egypt, the campaign idea highlights hard core football fans who are now senior citizens wishing to celebrate Egypt as a World Cup qualifier.

“The creative execution is a cool humorous rap song sang by old football fans who are really getting old and are suffering from aging problems as well as stress and pressure from wasting chances to qualify for the World Cup for the last 28 years,” according to the press release.

It adds that “they ask our national team to man up and make it this time as they don’t have the luxury of time to wait for another four years. It’s their literal last chance to see our national team in the World Cup.”

Social media users have expressed various opinions in reaction to the advertisement varying between laughter and rejection.

Several users have commented on the campaign hashtag يانتأهل_يامتلحقوناش# saying that the idea carries a brilliant sense of humor while other rejected the offensive culture imposed on senior citizens.

“Imagine how would you feel if you were an old man and someone tells you that you won’t make it for four more years if we don’t qualify!” a social media user comments on the hashtag.

 

Despite the role that CPA takes to monitor offensive content, other concerns arise as such action could backfire on freedom of expression as it empowers the role of the state to control creative content.

Egypt Slams HRW Report Accusing It of "Systematic Torture Practices of Detainees"
Egyptian-American Rami Malek to Play Queen's Freddie Mercury in Biopic "Bohemian Rhapsody"

Subscribe to our newsletter


News

Engy Adham is a Cairo-based journalist. She works as the managing editor at Egyptian Streets. She reports on social issues and arts and culture. Previously published in Daily News Egypt, Ahram Online among others. She received her bachelor’s degree in Multimedia Journalism and Political Science from The American University in Cairo. Follow her on @J_Adham_

More in News

Saudi Women Take Off their Veils in Solidarity with Feminist Tarif Alassiri

Nour EltiganiSeptember 24, 2018

IMF’s Lagarde: Egypt’s Economic Growth Among Highest in Middle East

Sara AhmedSeptember 24, 2018

Ministry of Antiquities: Baron Palace Renovation Will be Complete Within a Year

Sara AhmedSeptember 24, 2018

‘Misr Al Kheir’ Supports Disadvantaged Egyptian Children by Selling their Artwork

Mirna AbdulaalSeptember 24, 2018

Shubra District Head Suspended After Deadly House Collapse

Nour EltiganiSeptember 23, 2018

Egypt Appeals Court Releases Mubarak Sons, Dismisses Judge

Egyptian StreetsSeptember 22, 2018

EU Looks to Egypt for Help With Mediterranean Migration

Mirna AbdulaalSeptember 21, 2018

Egypt to Receive 56,000 Tank rounds as Part of $99 Mn Arms Deal with US

Taha Mahmoud SakrSeptember 19, 2018
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.