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Egypt’s Consumer Protection Agency Considers Banning New Orange Advertisement

Egypt’s Consumer Protection Agency Considers Banning New Orange Advertisement

Egypt’s Consumer Protection Agency (CPA) discusses banning Orange latest advert for promoting offensive culture against senior citizens.

The CPA started discussing banning the advertisement after the Minister of Social Solidarity Ghada Waly has filed a complaint to stop airing the advertisement. 

Orange Egypt campaign has released its latest campaign to support the national team in the World Cup Qualifiers under the slogan of “it is now or never”.

According to the press release of Orange Egypt, the campaign idea highlights hard core football fans who are now senior citizens wishing to celebrate Egypt as a World Cup qualifier.

“The creative execution is a cool humorous rap song sang by old football fans who are really getting old and are suffering from aging problems as well as stress and pressure from wasting chances to qualify for the World Cup for the last 28 years,” according to the press release.

It adds that “they ask our national team to man up and make it this time as they don’t have the luxury of time to wait for another four years. It’s their literal last chance to see our national team in the World Cup.”

Social media users have expressed various opinions in reaction to the advertisement varying between laughter and rejection.

Several users have commented on the campaign hashtag يانتأهل_يامتلحقوناش# saying that the idea carries a brilliant sense of humor while other rejected the offensive culture imposed on senior citizens.

“Imagine how would you feel if you were an old man and someone tells you that you won’t make it for four more years if we don’t qualify!” a social media user comments on the hashtag.

 

Despite the role that CPA takes to monitor offensive content, other concerns arise as such action could backfire on freedom of expression as it empowers the role of the state to control creative content.

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Engy Adham is a Cairo-based journalist. She works as the managing editor at Egyptian Streets. She reports on social issues and arts and culture. Previously published in Daily News Egypt, Ahram Online among others. She received her bachelor’s degree in Multimedia Journalism and Political Science from The American University in Cairo. Follow her on @J_Adham_

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