News

‘Direxiona’: Egyptian Platform for Female Driving Instructors Wins First Prize in AFD Competition

‘Direxiona’: Egyptian Platform for Female Driving Instructors Wins First Prize in AFD Competition

Credit: Nayrouz Talaat

The Egyptian platform for female driving instructors Direxiona won the first prize in the third edition of the AFD Digital Challenge competition held in Paris on 9 May.

The “Digital Challenge Success” award, which was granted by the Agence Française de Développement (AFD) has a value of 50,000 euros and rewards companies that make use of innovative digital technology for the benefit of women and the reduction of gender inequality in Africa. The goal is to promote the economic, social, cultural and political inclusion of women.

The two startups rewarded with this prize must be undergoing their expansion phase and demonstrating an excellent ability to scale up and develop.

“It is high time for Direxiona to receive such a prize, because we are still looking to raise investments and partners to expand and it is a bit difficult for women in tech,” Nayrouz Talaat, founder of Direxiona told Egyptian Streets.

“The competition started last year and I passed through many phases until I was finally selected among the last 15 winners. After this I got the email that I had won the first prize months ago and it was the best news I ever heard in my life,” added Talaat.

Direxiona is the first Egyptian online platform to assist Egyptian women in finding a match with the nearest female driving instructors, according to time and location.

Credit: Direxiona Facebook page

Talaat found inspiration for her business after witnessing similar successes in the field of mobile applications, such as Uber and Careem, according to the Direxiona website. Her idea was to create an online platform to empower women, a successful venture in a country like Egypt, where smartphone-usage is high.

The AFD is committed to financing and offering technical assistance to projects that seriously improve everyday life in developing and emerging countries, with the aim of creating a more equitable and sustainable world. Their service is currently offered to more than 2,500 development projects across 108 countries in sectors including energy, healthcare, water, digital technology and professional training.

The five winning projects were ultimately selected by a panel of six digital technology experts, including Ethel D. Cofie, founder of Women in Tech Africa, the largest network of women working in the new technology sector in Africa.

Egypt's New Rod-Al Farag Axis Bridge Receives Guinness World Record Certificate
Egypt to Receive Final Installment Worth $2 Billion from IMF Upon Board's Approval

Subscribe to our newsletter


News

More in News

Interpol Extradites Three Egyptians Implicated in ‘Fairmont Gang Rape’ from Lebanon to Egypt

Egyptian StreetsSeptember 24, 2020

PayTabs Egypt is Giving COVID-19 Impacted Small Businesses Free Access to Digital Payment Solutions

Egyptian StreetsSeptember 24, 2020

Egyptian Journalist Lina Attalah Named One of TIME’s 100 Most Influential People

Amina ZaineldineSeptember 23, 2020

Egypt Signs East Mediterranean Gas Forum Charter

Egyptian StreetsSeptember 22, 2020

14 Fully Intact and Sealed Coffins Discovered after 2,500 Years in Egypt’s Saqqara

Amina ZaineldineSeptember 21, 2020

Egyptian ‘TikTok’ Star Menna Abdel Aziz Released: Lawyers

Egyptian StreetsSeptember 18, 2020

Egypt Braces for Second Wave of COVID-19 with 4-Part Public Health Plan

Egyptian StreetsSeptember 16, 2020

Sinai Development Projects Target 26 Bedouin Communities to Invest in Human Potential

Egyptian StreetsSeptember 15, 2020