News

‘Direxiona’: Egyptian Platform for Female Driving Instructors Wins First Prize in AFD Competition

‘Direxiona’: Egyptian Platform for Female Driving Instructors Wins First Prize in AFD Competition

Credit: Nayrouz Talaat

The Egyptian platform for female driving instructors Direxiona won the first prize in the third edition of the AFD Digital Challenge competition held in Paris on 9 May.

The “Digital Challenge Success” award, which was granted by the Agence Française de Développement (AFD) has a value of 50,000 euros and rewards companies that make use of innovative digital technology for the benefit of women and the reduction of gender inequality in Africa. The goal is to promote the economic, social, cultural and political inclusion of women.

The two startups rewarded with this prize must be undergoing their expansion phase and demonstrating an excellent ability to scale up and develop.

“It is high time for Direxiona to receive such a prize, because we are still looking to raise investments and partners to expand and it is a bit difficult for women in tech,” Nayrouz Talaat, founder of Direxiona told Egyptian Streets.

“The competition started last year and I passed through many phases until I was finally selected among the last 15 winners. After this I got the email that I had won the first prize months ago and it was the best news I ever heard in my life,” added Talaat.

Direxiona is the first Egyptian online platform to assist Egyptian women in finding a match with the nearest female driving instructors, according to time and location.

Credit: Direxiona Facebook page

Talaat found inspiration for her business after witnessing similar successes in the field of mobile applications, such as Uber and Careem, according to the Direxiona website. Her idea was to create an online platform to empower women, a successful venture in a country like Egypt, where smartphone-usage is high.

The AFD is committed to financing and offering technical assistance to projects that seriously improve everyday life in developing and emerging countries, with the aim of creating a more equitable and sustainable world. Their service is currently offered to more than 2,500 development projects across 108 countries in sectors including energy, healthcare, water, digital technology and professional training.

The five winning projects were ultimately selected by a panel of six digital technology experts, including Ethel D. Cofie, founder of Women in Tech Africa, the largest network of women working in the new technology sector in Africa.

Egypt's New Rod-Al Farag Axis Bridge Receives Guinness World Record Certificate
Egypt to Receive Final Installment Worth $2 Billion from IMF Upon Board's Approval

Subscribe to our newsletter


News

More in News

Iconic Egyptian Interviewer Mofeed Fawzy Dies at 89

Marina Makary4 December 2022

Egypt to Develop 21 Desalination Plants in First Phase of Multibillion-Dollar Green Programme

Mona Abdou2 December 2022

Festivals Associated with the Journey of the Holy Family Now UNESCO Heritage

Mona Abdou1 December 2022

‘The Palestinian Cause Will Always Remain the Number One Arab Issue’: Sameh Shoukry

Egyptian Streets30 November 2022

Turkey, Egypt to Resume Diplomatic Relations and Hold Ministerial Meetings

Egyptian Streets29 November 2022

Egyptian Actress Menna Shalaby Released on Bail Over Suspected Drug Use

Egyptian Streets26 November 2022

Rainbow Colours Now Allowed at Qatar World Cup for Welsh Fans

Mona Abdou25 November 2022

Egypt Invited to Participate in Intergovernmental G20 Summit

Mona Abdou25 November 2022