Popularly known as Bebo, Bebawy Abdelmeseeh is a hardworking hairdresser and owner of Seniorita Beauty Salon, located in the vibrant neighborhood of El Daher in Cairo. Seven years ago, Bebo decided to move away from working in a beauty salon in Madinet Nasr to rent a shop in El Daher and start his own business. Most women in the area, both young and old, know Bebo. They have either visited him for a trim, asked him for a new hair color, or at the very least heard of him. His decent character has been his main source of marketing for years, not to mention his talent as a hairdresser. In 2020, many in Egypt and beyond suffered in different ways as a result of the COVID-19 pandemic, which has claimed more than 16,000 lives across the country, according to Egypt’s Ministry of Health and Population. Many employees lost their jobs as companies cut down expenses. Business owners themselves suffered more than many employees, between figuring out how to pay salaries and keeping their businesses alive. Some businesses were also more vulnerable than others because of a dependence on consumer behavior….
