There are several ways to raise awareness for worthy causes, ranging from the heartfelt to the unconventional. Just ask anyone who participated in the ALS Ice Bucket Challenge back in the summer of 2014 — there are definitely some unique ways to conduct a memorable campaign. But, even if every altruistic effort does not have the virality of the well known challenge, the causes they bring attention to are as important. Take the Cairo Runners initiative for example: since their first run in December 2012, they have grown beyond the simple exercise group that founder Ibrahim Safwat envisioned and into something more. Not only have their runs taken them outside of Cairo and all around Egypt — they have also organized runs for different causes. In 2015, they ran to support the Breast Cancer Foundation of Egypt. In 2022, they organized their first post-COVID marathon to raise awareness about depression and mental health issues. Most recently, the group held a run for World Refugee Day, their first event of 2023. With the help of the PROSPECTS partnership, Cairo Runners organized the run at Le Lac du Caire on 23 June….
