Egyptian jewelry brand Azza Fahmy has teamed up with real estate developer MARAKEZ to design its first-ever beach clubhouse, set to open in summer 2026 at Ramla in Ras El Hekma.
Known for its handcrafted jewelry inspired by Arabic heritage, the brand is now taking its first step into designing a complete lifestyle space.
To celebrate the upcoming launch, Azza Fahmy and MARAKEZ hosted a one-day event at the Ramla beachfront. Guests were invited to enjoy a relaxed day by the sea, with music, food, and design that paid tribute to the nostalgic feel of old Alexandrian summers.
The clubhouse is designed to reflect the brand’s signature style, including Arabic calligraphy, historical symbols, and cultural symbolism. It also includes indoor and outdoor spaces, blending Mediterranean beach life with Egyptian culture and craftsmanship.
Fatma Ghaly, CEO of Azza Fahmy Jewellery, says the project brings the brand’s storytelling to life in a new way, beyond jewelry.
“We are approaching the space the same way we approach our jewellery, with an emphasis on detail. The Mediterranean aesthetic allows for a sense of playfulness, while our brand DNA will bring depth and character,” she added.
The move follows a growing global trend among fashion and luxury houses to create branded beach destinations, such as Dior’s beach clubs in Saint-Tropez and Jacquemus’ Riviera-inspired spaces. Azza Fahmy brings a distinctly Egyptian perspective to this idea, reimagining the concept for the North Coast.
Azza Fahmy Jewellery is one of the Arab world’s most respected luxury brands. Founded by Azza Fahmy in the 1970s, the brand is known for blending traditional craftsmanship with contemporary design. Each piece often draws from Arabic poetry, architecture, and history.
Today, the brand is led by her daughter, Fatma Ghaly, and continues to be handcrafted in Egypt.
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