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Ramadan Charity Campaigns: Innovative Twist For The Common Good

June 24, 2015

Despite the strong heat of the summer sun and the tight time before breaking fast, a number of charitable organisations are working hard this Ramadan to reach the largest number of needy people as possible. During the special month, Muslims fast from dawn to sunset. However, it is not just about fasting, but about carrying out more charitable acts in order to feel the burden of the poor. “The number of donations increases to triple the amount of donations during the whole year,” says Maissra el-Leithy, the manager director of MegaKheir, a charitable mobile portal. “Since we started in 2010 as a mobile portal for charities, we have partnered with 20 NGOs in Egypt, and carried out charity work in several fields; donations hit EGP 10 million during the month of Ramadan.” El-Leithy says that 75 percent of big NGO budgets, including Cancer Hospital 57357, Egyptian Food Bank, Magdi Yaqoub Hospital, are collected from Ramadan donations. According to El-Leithy, this is because many Egyptians prefer to pay their “Zakat” during Ramadan. “Zakat” – a mandatory process – requires Muslims to physically and spiritually purify their yearly earnings by offering 2.5%…


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