In an era that is dominated by free-market societies, the monetary value is often a price tag that we put on services, products and even human resources. However, putting a price tag on such products and services can oftentimes be tricky. From supply and demand to marketing communication and word of mouth, the process of valuing and pricing continues to fluctuate and waver, one time overestimating, the other time underestimating the true worth of what many markets offer. Among the worthy services that have been battling decades of infamous practice and their residue of discouraging reputation is Egypt’s health insurance industry. Accounting for approximately 10 percent of the available healthcare insurance in Egypt, the government-run Health Insurance Organization (HIO) was established in 1964 as a result of a series of 20th century legislation work, leading the first wave of health insurance in Egypt. However, for around 30 or 4o years, the practices of not only the health insurers but general insurers as well were rather dubious. Instead of being a safety net on which civilians could rely, insurance companies were synonymous to frauds that were merely part of a bureaucratic…
