Egyptians are notorious for overconsumption. Despite this fact, many Egyptian families are often unsure of where to dispose of old wastes and possessions, opting to throw things in the garbage rather than think of recycling. One start-up has set out to break the cycle by offering Egyptians the chance to exchange their waste for basic food utilizes at home. Bekia, a start-up which was co-founded by Mohamed Zohry and Alaa Kamal, aims to help big city inhabitants monetize their trash. Bekia started when Zohry sought to recycle printed A4 printed and discovered, much to his dismay, that this wasn’t possible. Rather than go through the process of communicating with local collectors and wait through the shifting process, Zohry saw the potential to collect paper to recycle from homes. His idea grew and eventually, the Bekia team decided to broaden its reception requirements, taking up to 30 types of wastes such paper, plastic, metals, used cooking oil or any solid wastes from home bar for clothing and wood, for recycling. Not only was the initiative significant in helping Egyptians understand the importance of sorting their waste, but it also proved to…
