Contrary to popular belief, Egypt’s fashion and clothing production scene have been thriving for the last couple of years. There has been steady international recognition of brands such as Okhtein and Temraza, as well as providing the market with local alternatives to globalized, more expensive brands. One of the best elements of this scene is how fashion designers, entrepreneurs and eco-friendly initiatives are collaborating to make the industry beneficial for the environment and for the economy. As such, one start-up sustaining its own eco-system of salvaging waste, pumping handcrafted products and providing jobs is Green Fashion. The start-up, which operates through a phone application, a website and through offline means, was created to up-cycle old clothing as well as unused material from factories into unique products. Upcycling refers to processes old items to alter them into a new system comparable or better than the original; the goal of this process is to refashion an item with defaults to an newly usable or wearable product. The process is seen as an alternative to the disposal of old clothing through incineration or sending them to a landfill. As such, Safaa Mostafa, Walaa…
‘Green Fashion’ Transforms Old Fabric Into Unique Fashion Products
December 24, 2018
