From the horrors of war, to fighting repression and imperialism of all kinds, the Arab world is still in the process of disentangling itself from all roots of destruction. Yet it will not just be achieved by superficial peace agreements or top-down economic reforms and policies, but by looking at the problem at a much deeper level and reversing the entire process step by step. For Iman Masmoudi, a remarkable Tunisian woman who studied social and political theory at Harvard university and co-founder of the new ambitious design label ‘TUNIQ’, the problem essentially stems from the harmful consequences of capitalism and fast fashion on local artisans and workers. “I studied social and political theory at Harvard, and I have a lot of radical beliefs about the economy, colonization and the community, and I began to see the project as having far larger potential to model a different way of doing business,” she says to Egyptian Streets. When she first came across an organization in India GramShree, which sells the traditional crafts of women living in rural areas and slums and uses the profits to support them with health and education programs, she…
North African Label Fighting Capitalism Using the Ethos of Souq Merchants
January 18, 2019
