At the core of any socio-economic development is the empowerment of the middle class. A strong middle class ensures a stable consumer base, more productive investments, and a more effective achievement of the sustainable development goals SDGs that includes reduced inequality, gender equality and economic growth. In a report by the Global Entrepreneurship Mentor (GEM) for 2017-2018, it was found that 75.9 percent of Egyptians perceive entrepreneurship as a good career choice. While this reveals that the entrepreneurial culture is very much growing, it also marks the societal transformations that are necessary for the achievement of SDGs, which is an increase in human capacity. The ongoing entrepreneurial revolution currently taking place suggests that more people have the capability and knowledge to become entrepreneurs – a reflection of the growing middle class in Egypt despite the persistent rise in the poverty rate. Last Saturday, following the success of its fourth edition ‘Successful Failures’, Entreprenelle kicked off the fifth edition of its annual event for women entrepreneurs in Egypt at the Greek Campus in Downtown Cairo under the theme ‘Fresh Start.’ The huge event reportedly received around 6000 attendees, who were mostly…
‘SHE CAN’ Event Empowers Women and Reflects Egypt’s Growing Female Entrepreneurship
March 9, 2020
