All posts tagged "marketing"

Egyptian social media erupted into controversy when telecommunications company Vodafone released its special Mother’s Day advertisement on...

As 2022 was coming to a close, social media platforms suddenly became flooded with ‘art’ generated by...

With businesses around the world having to adapt quickly to changing consumer behaviour as a result of...

Advertising can be a vicious world, grabbing at almost anything to use as a means to an...

Mariam Bahaa, Architecture student at the American University in Cairo, recounts her hate for her native Arabic...

Growing up, a simple joy for many Egyptians was hearing the clinking of an ice-cold Coca-Cola bottle...

If you’re a 20-something who witnessed the mind blowing Pokémon cartoon series, game or cards game in...

Global marketing and advertising agency J. Walter Thompson has been selected to campaign for Egyptian tourism on...

Although many of the big corporates in Egypt practice Corporate Social Responsibility (CSR), Ramadan has for a...

“Be a man.” That is the primary slogan of Birell, a beer company which came to the...