#marketing
When TIME — American news magazine — first created its 100 most influential people in the world in 1999, the key quality that the editors focused on was not popularity, nor power, but influence. At the time, influence was usually associated with hard power, such as people who attained their position through a very visible display of power. US President Ronald Reagan and British Prime Minister Maragaret Thatcher were among the first to be listed, along with other notable politicians.…
