Feature

Egypt Launches First Anti-Harassment TV Ad

Egypt Launches First Anti-Harassment TV Ad

Now airing EN (2)

HarrassMap – a volunteer-based initiative aiming to tackle sexual harassment in Egypt – has launched the country’s first anti-sexual harassment campaign to be aired on television and radio.

The media campaign – “Harrasser = Criminal” – spreads awareness about the law criminalising sexual harassment, which was introduced last year, and encourages people from all social groups to take action against Egypt’s harassment epidemic.

Specifically, it asks all members of society to: upon witnessing incidents of harassment, intervene on behalf of the harassed; report sexual harassment to the police and never tolerate any form of harassment by words, signals or actions.

“I would not be exaggerating if I said that about every woman I know in Cairo has experienced some kind of sexual harassment,” says Ahmad Abdallah, the director of the advert. “I would not be exaggerating if I said that most of the cases of sexual harassment that I have witnessed on the streets and on public transportation happened without anyone intervening to help the victim. This is why I had to participate in the campaign, to remind people who forgot or do not want to see it – the harasser is a criminal, and we should not support him, but we should stand up for the harassed person.”

The campaign was launched at a press conference last month at the Goethe Institute in downtown Cairo. “The objective of the campaign, is to establish in people’s minds that sexual harassment is in fact a crime,” said one member of HarassMap at the conference. “It is also to create a zero-tolerance attitude towards sexual harassment, and at the same time encourage reporting sexual harassment to the police.

“We’re asking all people who witness sexual harassment in the street, public transportation, the work place or anywhere else to intervene and not make excuses for the harasser, and to offer help to the harassed person, for example, as a witness when making a report.”

According to a 2013 UN Women report, 99.3 percent of Egyptian women say they have been victims of sexual harassment. It is notoriously difficult in Egypt for women to report sexual harassment to the police – according to the UN report, just 6.6 percent of female victims were found to have reported harassment to the security forces. Of those who have, reports of a “double humiliation” – with victims experiencing harassment at the hands of the police – are common.

Watch HarassMap’s landmark anti-harassment adverts here:

US Officials Will No Longer Meet Brotherhood Group in Washington
Exposing Egypt's Horrendous Healthcare Conditions

Subscribe to our newsletter


Feature
@daliaeldaba

Dalia is an Egyptian writer and journalist. Currently, she is particularly interested in raising awareness about the historical and current labour and feminist movements in the Arab world.

More in Feature

Young Egyptian Filmmaker’s Inspiring Struggle with Obesity and Depression

Richel HodderApril 25, 2019

Meet the Egyptian Empowering Educators in the Middle East

Richel HodderApril 25, 2019

From Inside the Sudan Protests: Sudan Fights for a Better Future

Nour EltiganiApril 13, 2019

Book Review: Believing Women in Islam – Unreading Patriarchal Interpretations of the Quran

Mirna AbdulaalApril 12, 2019

Introducing a New Environmentally Friendly Mode of Transportation using Scooters, Slyd

Nour EltiganiApril 8, 2019

Memaar Al Morshedy Group Dicusses Innovation in the Real Estate Market Arab Conference at Harvard

Egyptian StreetsApril 4, 2019

Dryve Introduces Egypt’s First Digitized Car Rental Platform

Nour EltiganiApril 3, 2019

Egypt’s Modern Dance Company Performs the Genius of Zaha Hadid’s Art in France

Mirna AbdulaalApril 2, 2019
Egyptian Streets is an independent, young, and grass roots news media organization aimed at providing readers with an alternate depiction of events that occur on Egyptian and Middle Eastern streets, and to establish an engaging social platform for readers to discover and discuss the various issues that impact the region.

© 2017 Egyptian Streets. All Rights Reserved.