International

Egyptian Smartphone-Manufacturer SICO Targets the African Market

Egyptian Smartphone-Manufacturer SICO Targets the African Market

The company currently has locations in Cairo, Egypt, Nairobi in Kenya as well as Dubai in the UAE. In Egypt alone, the company boasts “five production lines spread over 4,520 square meters [with] a capacity [to produce] 1.8 million devices per year”, as reported by Egypt Today.

The idea of exporting SICO technology to neighboring countries in Africa was first introduced in July of this year. 

Mohamed Salem, the CEO of Silicon Industries Corporation (SICO), said in an interview that the company is targeting low-income clients that have long been priced out of being able to enjoy the benefits of smartphone usage.

He expects the increase in market share to come directly from this demographic. SICO has sold approximately 120,000 handsets since the phone went on sale in February, Salem hopes to see 1.2 billion pounds in sales by the end of this year, and 2.5 billion pounds in sales by 2020.

According to Ali, the company’s target for 2020 is 2.5 million pounds.

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