Buzz

Moon Knight’s Egyptian Superhero Spotlights Natural Curly Hair Representation

Moon Knight’s Egyptian Superhero Spotlights Natural Curly Hair Representation

Courtesy of Mohamed Diab

The debut of Marvel’s first primer Egyptian superhero sparked a conversation on social media on the significance of Arab curly hair representation, after lead director of Moon Knight, Mohamed Diab, shared a heartfelt story of its impact on his daughter.

In a tweet, Diab shared a side-by-side photo of Layla El-Faouly (May Calamawy) and his daughter’s curly hair, writing: “Since my daughter was 4, she wanted to straighten her hair. She never saw someone who looked like her in the media. Today this changes with LAYLA, the first Egyptian superhero. Proud to be a part of it!”

The curls bounce on screen in tandem with the growing rise of the ‘natural hair movement’ owing to a community of influencers, startups, local stylists and model agencies in Africa and the Middle East, with Egypt being no exception. For instance, startups such as G Curls and The Curly Studio have pushed women to embrace their curly hair through different hairstyles, and The Hair Addict have also shared curly hair products and tips for women to take care of their natural curls.

However,  women with natural curly hair do not solely face discrimination and lack of representation in the media, but in the workplace as well. Research has shown that natural hairstyles are often regarded as “less professional” than straightened hairstyles.

As the natural hair revolution continues to evolve, it is now more than just looking for information or brands on ways to style curly hair, but finding ways to push the image of natural hair on television, films, and advertisements.

This is currently seen through a new generation of models, who began their own movement to push African and Arab beauty worldwide, launching the first modeling agency in Egypt, ‘UNN Model Management‘, which was founded in October 2018 by Iman Eldeeb. The agency aims to challenge the existing stereotypes of beauty by allowing models to stick to their natural curly hair texture.

Victoria College: 5 Astounding Alumni From Egypt’s Elite School of the Past
Siege of Alexandria: A Battle That Defined Modern Egypt

Subscribe to our newsletter


Buzz
@egyptianstreets

Quick clicks. Making it lighter.

More in Buzz

Netflix Arabic Original ‘AlRawabi School for Girls’ Renewed for Second Season

Farah Rafik18 May 2022

‘I Hope This Makes Egyptian Women Proud’: Manal Rostom Becomes First-Ever Egyptian Woman to Summit Mount Everest

Marina Makary18 May 2022

Tawasol: a Comprehensive Approach Towards Community Development in Egypt

Marina Makary17 May 2022

Growing Up Abroad, El Leila El Kebeera Was My Window to Egyptian Culture

Amina Zaineldine15 May 2022

The Unseen World of Egypt’s Siwi Berber

Mona Abdou15 May 2022

Did Egypt’s Sphinx Really Close its Eyes?

Egyptian Streets15 May 2022

Sindbad: The Children’s Magazine that Influenced Generations

Farah Rafik14 May 2022

Sharm El Sheikh’s ‘Al Sahaba Mosque’ Blends Spirituality and Tourism

Farah Rafik14 May 2022