An unusual and atypical mix of colors with a type of art that knows no boundaries blended with an infinite amount of creativity is the composition of eye-catching artistic products at The Doodle Factory. The Doodle Factory is an Egyptian brand that aims at empowering children through art. It has a range of products –including notebooks and bags– that are doodled on by young children. While the doodles look random and simple, people gathered around the booth to buy these products at the Greek Campus in Cairo’s neighborhood of Downtown Co-founded by Yasmine Khamis and Farah el-Masry, Egyptian Streets spoke to el-Masry on the sidelines of the “She Can 2018” event that aims to empower women to know more about The Doodle Factory, and how people are interacting with products that are painted by underprivileged children. El-Masry said that The Doodle Factory creates lifestyle products that are light and have a function in everyday life. “We gather kids who are vulnerable, they either need medical or educational support but lack the financial means,” el-Masry said, adding that [The Doodle factory] partnered up with several NGOs including Ahl Misr, Waslet Kheir among others…
Underprivileged Children’s Artwork Turns Into Designed Products with The Doodle Factory
March 5, 2018
