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Male Glow: Egyptian Skincare Platform Ending Gender Stereotypes

August 30, 2021
Photo via View the Vibe

“I’m 100 percent sure that I’m going to get criticized but I don’t really care,” says Khaled, a 21-year-old Egyptian medical student, about his newly-launched skincare blog on Instagram. Stemming from his passion for skincare and the science behind it, ‘Male glow’ aims to normalize men’s interest in skincare and skincare products. In the Arab world, skincare and makeup are usually seen as exclusively feminine. Though there have always been male hairdressers who are not only accepted but even celebrated more than women doing the same job, in the case of skincare and makeup, it is often looked down upon. “I am here to tell the community that the skincare world isn’t gender-based nor age-based, it is for everyone,” says Khaled, whose medical background helps him in his content creation.   View this post on Instagram   A post shared by Male glow ✨ (@skincareboyy) Upon reapplying his lip balm or sunscreen in public, the 21-year-old would receive “creepy looks” from strangers. Khaled felt he could help fellow men struggling with the same scenario, to eventually normalize men’s interest in skincare and skincare products. “People are being so judgemental and…


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