Thousands of Egyptian football fans packed Cairo International Stadium on Monday, 13 July, to welcome Egypt's national football team on arrival and celebrate its historic run at the FIFA World Cup. For the first time ever, the national team…
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For years, an imported handbag or a bottle of Korean hair serum was the reflexive marker of status for Egyptian aspiring shoppers. Nowadays, across fashion racks, skincare shelves and TikTok…
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On the first of May, a crate of fresh Egyptian oranges cleared customs at Shanghai's Waigaoqiao Free Trade Zone, becoming one of the first shipments to enter China duty-free under…
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Egypt as a Global Operations Hub: How It Got Here, and a Framework for Where It Goes Next
In 2003, a newly established subsidiary of Telecom Egypt called Xceed began its first contact center operations in Cairo, handling customer-facing communications for global companies. Its early contracts were straightforward: inbound voice support, handled in Arabic, English, and French. At the time, India, China, and Malaysia dominated the global outsourcing conversation, with Egypt not even on the map. Twenty three years later, the picture is unrecognizable. Egypt's digital export revenues reached $4.8 billion (252 billion…
I returned to my family home in Liguria this year to celebrate Easter—a day that, for most Italians, is…
A wave of viral TikTok videos has sparked a heated debate in Egypt: are women getting a worse financial deal…
As the Iran war exposes the fragility of maritime trade, the case for a physical link between Africa and Asia…
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