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In 2003, a newly established subsidiary of Telecom Egypt called Xceed began its first contact center operations in Cairo, handling customer-facing communications for global companies. Its early contracts were straightforward:…

Business

  The Egyptian Ministry of Youth and Sports announced on 24 April the launch of the national initiative competition “Control Z”, in cooperation with the United Nations Office on Drugs…

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Opinion

Italians and Egyptians: A Shared Story Across the Mediterranean

  I returned to my family home in Liguria this year to celebrate Easter—a day that, for most Italians, is synonymous with gathering. As dozens of relatives sat around a table laden with colourful vegetables and roasted meats, a scene from a book came to mind and lingered. It unfolds like this. It is Easter in a small town in southern Italy. The grandmothers wake up at dawn, pulling down jar after jar of preserved…

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