Football took center stage at the United Nations on Monday, 13 July, as President of the UN General Assembly Annalena Baerbock and Egypt's Minister of Planning, Ahmed Rostom, both used the 2026 FIFA World Cup to make their points…
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For years, an imported handbag or a bottle of Korean hair serum was the reflexive marker of status for Egyptian aspiring shoppers. Nowadays, across fashion racks, skincare shelves and TikTok…
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Undoubtedly, the Suez Canal is one of the world’s most important maritime chokepoints. Around 30 percent of total global container trade passes through the Canal, while each year, more than…
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Egypt as a Global Operations Hub: How It Got Here, and a Framework for Where It Goes Next
In 2003, a newly established subsidiary of Telecom Egypt called Xceed began its first contact center operations in Cairo, handling customer-facing communications for global companies. Its early contracts were straightforward: inbound voice support, handled in Arabic, English, and French. At the time, India, China, and Malaysia dominated the global outsourcing conversation, with Egypt not even on the map. Twenty three years later, the picture is unrecognizable. Egypt's digital export revenues reached $4.8 billion (252 billion…
I returned to my family home in Liguria this year to celebrate Easter—a day that, for most Italians, is…
A wave of viral TikTok videos has sparked a heated debate in Egypt: are women getting a worse financial deal…
As the Iran war exposes the fragility of maritime trade, the case for a physical link between Africa and Asia…