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As the world sought refuge indoors with the arrival of the COVID-19 pandemic in 2020, the online shopping trend surged. Meanwhile, in Egypt, online bakeries and confectionery businesses began to gain popularity as individuals looking to distract themselves and not succumb to mass hysteria discovered their inner bakers and chefs. As restaurants shuttered, Egyptians were forced to look for alternatives. Many turned to the online sphere where myriad online bakeries and accounts offering home-made goods were popping up. Many of…