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When the Mobinil ad Dayman Ma’a Ba’ad (Always Together) aired in 2012, it achieved unprecedented success. Themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, transforming the industry and inspiring other companies to follow suit. To this day, Orange, the rebranded identity of Mobinil since 2016, remains committed to its community-focused marketing campaigns, annually releasing songs, often during the month of Ramadan, that echo this enduring theme. In an era where many communications companies emphasize…