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With businesses around the world having to adapt quickly to changing consumer behaviour as a result of the COVID-19 pandemic, Egyptian startup AIM Technologies has managed to capitalise on the renewed importance of online and digital tools. "COVID-19 created some uncertainty at the beginning where big corporates were clueless about the future of their businesses and hence their budgets, hence hesitant to invest in new tools. This was the spontaneous reaction of most corporates and brands on a global level,…
