Egypt’s Sports Diplomacy: A Comprehensive Analysis of Soft Power in Action

In an era where nations increasingly recognize the power of soft diplomacy – a strategy where nations use cultural influence, attraction, and persuasion rather than coercion or force to achieve foreign policy goals – Egypt is strategically leveraging its sporting assets to enhance its international standing, foster stronger global relations, and contribute to its long-term developmental goals.  By capitalizing on its rich sports culture, the global appeal of its athletes, and a history of hosting significant events, Egypt aims to boost tourism, strengthen diplomatic ties, and project a positive image on the world stage.  This approach, deeply rooted in the principles of public diplomacy and soft power, seeks to build bridges of understanding and cooperation through the universal language of sports. The concept of sports diplomacy, while relatively new in its formal application, has historical roots. As Stuart Murray, a leading expert in the field, explains, sports and diplomacy share a fundamental similarity: both are ancient civic devices for overcoming estrangement between separate groups.  Just as diplomats represent their countries on the international stage, so too do athletes, striving to win for their nation and adhering to a set of…

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