For many people, particularly a lot of women, transforming their talent in art into a business seems like an unattainable goal. Yet for Nada Mohsen, founder of ‘Nada Mohsen Arts’, this was achieved when she began to believe that there was no end to opportunities and learning, and that talents do not exist to be cornered in a shelf. Women-owned businesses are growing to be the shining light in the local market, with at least 30 percent or more of all businesses in Egypt are owned by women despite the many challenges they face, such as access to finance and cultural norms. As prices of imports and foreign brands also increased in the last couple of years, Egyptians are beginning to seek an alternative with local brands. However, women-owned businesses remain to be one of the most underrepresented businesses, with little exposure and connections to the market, which is why it is essential to shine light on the many examples of women who were able to overcome great odds and serve as an inspiration for all those to follow. In this series, Egyptian Streets speaks to several women from the Entreprenelle community, a platform dedicated…
Stories of an Entreprenelle: How Nada Turned Her Art Into a Sustainable Fashion Business
November 20, 2019
