Business
What’s easier: fighting through crowds to go shopping, or just ordering online? Convenience at the tap of a button is officially beating the traffic lights and gridlock. That’s why over the past decade, Egypt's e-commerce sector has evolved from a minor trend into a cornerstone of the mainstream retail market. A shopping habit that once belonged exclusively to a small, tech-savvy demographic is now driven by a massive network of digital marketplaces, smartphone applications, social media storefronts, and independent…