Sport
In an era where nations increasingly recognize the power of soft diplomacy – a strategy where nations use cultural influence, attraction, and persuasion rather than coercion or force to achieve foreign policy goals – Egypt is strategically leveraging its sporting assets to enhance its international standing, foster stronger global relations, and contribute to its long-term developmental goals. By capitalizing on its rich sports culture, the global appeal of its athletes, and a history of hosting significant events, Egypt aims to…
