#egypt
It only took one brilliant Panda (2010) commercial to get Egyptians laughing at the all-too-familiar experience of losing their cool. One short scene, one simple storyline, and one sharp insight were enough to capture a feeling so common that almost every Egyptian could relate to it: the feeling of completely losing it. Many years later, comedy remains one of the most effective ways of collecting insights about human behaviour, and, in doing so, communicating an idea. With their recent…
