#society
On Egypt’s glittering Red Sea shoreline, a new kind of coastal living is emerging. One that reimagines luxury through the lens of sustainability, wellness, and cultural depth. At the heart of this vision is Alarinova, a family-run real estate and tourism investment company with a mission to redefine how Egyptians experience resort living. Alarinova entered the Egyptian market with a bold promise: “Conscious design with luxury living.” Unlike developers that focus solely on scale or speed, Alarinova emphasizes a value-driven…
