#Cairo
TikTok has become more than just a social media app— a driving force behind consumer trends and spending. From viral desserts to the revival of nostalgic products, Egypt's market is experiencing a transformation powered by TikTok moments. A dessert in Dubai—a chocolate bar created by Fix Dessert Chocolatier—caught the internet's attention, thanks to TikTok. These chunky bars became an instant hit, driven by a viral ASMR video of food influencer Maria Vehera enjoying one in her car. With over 56…
