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French fashion house Jacquemus revealed its latest spring campaign on Wednesday, 16 April, “La Croisière”, a striking visual journey shot entirely in Egypt over the course of 24 hours, tracing a path from Cairo to Aswan. Shot by Egyptian photographer and director Mohamed Sherif, the campaign unfolds like a cinematic dream, where high fashion drifts through Egypt’s landscapes, with Brazilian-New Zealand model Angelina Kendall and Egyptian model Mohamed Hassan embodying Jacquemus’ signature minimalist elegance. From the iconic backdrop of the…
