#YouTube
If there is one defining feature of the 2024 cultural landscape, it is the rise of microtrends. These fleeting moments of viral content have emerged and faded so rapidly over the past few months that it is almost impossible to keep up. This phenomenon has highlighted a key truth: not all screen time is equal, and sometimes, simply being online does not equate to true engagement. What sets YouTube apart, however, is that its audience approaches the platform with clear…
