Culture & Lifestyle
The urban middle class in Egypt is increasingly adopting pets, leading to major changes in the pet industry. These changes are driven by economic challenges and shifts in what consumers want. This sector, which encompasses pet food and veterinary care, is evolving into a structured market shaped by rising costs, shifting lifestyles, and limited regulation in Egypt. The economic downturn in the country has notably impacted the pet food industry, with the Egyptian pound currency depreciation in 2022 and import…