Culture & Lifestyle
For years, Egyptians with curly and coily hair textures have faced a dilemma: rely on expensive imported brands or struggle with ill-suited products. However, a wave of homegrown Egyptian brands is revolutionizing the market by combining locally adapted formulas, ethical practices, and prices up to 70 percent lower than international competitors like SheaMoisture or DevaCurl. Here’s an in-depth comparison of five standout brands, their best-selling products, and how they stack up against global giants in affordability, ingredient quality, and user…
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